18 Oct How amusement parks, baseball stadiums, eatertainment venues can inspire summer menus
As the number of delivery services continues to increase, a new generation of “eatertainment” venues are popping up, creating social experiences that lure customers with “everyday special occasions.” At 33-location Topgolf, more than half of the chain’s revenue comes from food and drink and 37% of the brand’s visitors are non-golfers – they are there to have fun and socialize. The shareable-heavy menu includes options like buckets of canned wine, sliced watermelon pops on sticks drizzled with chocolate, the Mushi appetizer (Mexican sushi), and cups of 24 doughnut holes which customers inject with their preferred flavors. At Punch Bowl Social, with nine locations and more on the way, the eatertainment complex offers bowling, arcade games, and a bar menu featuring cocktails that can be ordered to serve one, four or eight. Las Vegas “adult playground” Gold Spike features options like giant beer pong, Twister and an 8 Man Milkshake for $80. Read the full article