21 Sep Life Is Beautiful Returns to Las Vegas, Signaling Comeback of Mass Gatherings in City
Life is Beautiful has become one of the city’s cornerstone live experiences since it launched in 2013. After last year’s event was canceled due to the pandemic, its return claimed a 37-minute sell-out when tickets went on sale in March. As with years past, the Las Vegas Convention and Visitors Authority (LVCVA) board of directors put up $150,000 to sponsor and market the festival. But this year, that local support was even more important for the first major festival in a city built on extravagant events after 16 months mostly without them. Read the article