Life is Beautiful is an annual celebration where people from all walks of life (generations, orientation, race, religion, nationality) come together and create an experience centered in the universal languages of music, art, food and connectivity. That gathering of people, by very nature, becomes a platform in which positivity prevails, culture and creativity thrive and transformation occurs. Life is Beautiful launched in October of 2013 featuring marquee musicians, chefs, artists and speakers. Held in the heart of downtown Las Vegas, Life is Beautiful attracted more than 100,000 attendees in 2015.