30 Nov Small Business Saturday sells low-key community cheers
Small Business Saturday is branded as the antithesis to the chaos often associated with Black Friday.
It can mean strolling to the local coffee shop and shopping in a store where the owner knows your name. It doesn’t mean throwing down with a grandma for the last flat-screen TV on sale in Friday’s pre-dawn hours.
In 2010, small businesses across the nation felt the pain of the Great Recession, and American Express launched Small Business Saturday, hoping to attract more holiday shoppers. In 2011, the Senate unanimously passed a resolution to support the day and by 2012 officials of every state participated, according to the 2016 Small Business Saturday Consumer Insights Survey. Read the full article