29 Mar ‘Welcome to Restaurant Row:’ Signs to highlight Las Vegas districts
The city of Las Vegas recently installed pole banners in a stretch of downtown to alert visitors to where they are: Restaurant Row.
Formally referred to as “Restaurant Row @ Carson Avenue,” the wayfinding signs are a new marketing effort intended to draw attention to the available dining in that segment of the city’s Fremont East District.
More broadly, it represents the start of a six-month project by the city to distinguish each of its several downtown districts with signage and encourage visitation at a time when more tourists are likely to be arriving in Las Vegas amid easing statewide restrictions and increasing vaccination rates. Read the article